Get to Know Huron Automotive in Green Bay, WI

In 2010, two dedicated brothers, Dell Jr. and DJ Lubenske, embarked on a journey to establish a trustworthy neighborhood auto repair shop. With a shared vision of providing exceptional service and building lasting relationships within the community, they opened the doors of Huron Automotive. Their first location, strategically built at 1001 S. Huron Road on the growing east side of Green Bay, quickly became a go-to destination for local residents seeking reliable automotive care.

Huron Automotive was founded on a core mission: to deliver dependable auto maintenance and tire services that the community could rely on. Beyond routine upkeep, they understood the importance of comprehensive vehicle health, offering meticulous diagnostics to pinpoint potential issues and thorough pre-purchase inspections to empower car buyers with confidence. Recognizing the diverse needs of their clientele, they also developed a strong fleet service program, catering to businesses and ensuring their vehicles remained on the road and operating efficiently.

The brothers’ commitment to quality service and customer satisfaction fueled their rapid growth. Just two years later, in 2012, they seized an opportunity to expand their footprint and better serve the wider Green Bay area. They acquired the former Brennen Buick westside location, a well-known establishment, and meticulously transformed it into Huron Automotive’s second thriving location. Located at 2173 Velp Ave in Howard, this new facility allowed them to extend their renowned services to an even greater number of customers on the west side of Green Bay.

As their reputation for excellence continued to spread, the demand for their services grew. In 2024, the original east side location at 1001 S. Huron Road underwent its first significant expansion, adding an impressive four new bays. This strategic enhancement not only increased their capacity to serve more vehicles but also demonstrated their ongoing dedication to investing in their facilities and providing state-of-the-art service.

Today, the spirit of family and dedication continues to define Huron Automotive. Both brothers, Dell Jr. and DJ, remain the proud owners of the business they built from the ground up. While DJ plays a vital role in the overall strategic direction of the business, Dell Jr. expertly manages the day-to-day operations of both Huron Automotive locations, ensuring that the high standards of quality and customer care established over a decade ago are consistently upheld. Their hands-on approach and unwavering commitment to the community underscore their mission to be more than “just” an auto repair shop; they are a trusted partner in keeping their customers safely on the road.